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Friday, January 13, 2006

Media Attention on Icod Festival

Las Tablas de Icod de los Vinos

The unique and, some might say, slightly crazy custom of the Tablas de San Andrés held in Icod de los Viños in north Tenerife each 29 November, has been attracting a lot of media attention recently.

Whilst many of the official acts of this annual festival had to be suspended last year, owing to the passing of Tropical Storm Delta, the celebration of las tablas is so popular among the local people of Icod that they carried on anyway, self-propelled, as it were.

A team from Mediareport Producciones was despatched to Icod, therefore, to film one of the most peculiar fiestas in the country. However, the storm prevented news magazine program, España Directo, transmitted by TVE, from running the item. Images of the event were distributed, via satellite, to the principle TV channels and news agencies, reaching more than 152 television channels worldwide, among them SKY News in Britain, RTL in Germany and CBS in the United States. The Eurovisión network in Geneva also received the images via two satelite links.

National news agencies and television channels also recieved the images, which Euronews distributed to more than 50 European television networks. Icod Town Hall say there is considerable interest in providing special coverage of the event this year.

As well as this event, everything related to San Andrés, Icod wines and the environment around the town of Icod will be shown.

Owing to the great success of the images of las tablas at an international level and, as a result of requests for images from independent and national producers, Mediareport is currently working on a 30 minute report on the tradition, which will be transmitted on the International Channel of TV Canaria.

It is also the intention of the Town Hall that the fiesta of the Tablas de San Andrés will be declared as being of national cultural interest.

Las tablas de San Andrés obtienen una gran cobertura mediática

* The curious tradition of las tablas, which is unique in the Canary Islands, was born from the need to transport wood from the highest areas of the town down to the workshops where it was used in handicrafts and in naval construction. Youngsters make an annual suicidal slide down near vertical streets on boards with nothing but a pile of old tyres to break their fall at the bottom.

Image: Revista BienMeSabe Some rights reserved

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