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Monday, August 31, 2015

The Re-Branding of Tenerife

It began just over a decade ago with the announcement that the extensive planned coastal developments of the south coast were to be known in future as Costa Adeje. Four years ago it was the turn of Golf del Sur to get the re-branding treatment. Now it seems Tenerife’s marketing departments have been at it again, and this time, it’s El Médano that’s in for the Mad Men treatment.

The Re-Branding of Tenerife

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