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Monday, August 31, 2015

The Re-Branding of Tenerife

It began just over a decade ago with the announcement that the extensive planned coastal developments of the south coast were to be known in future as Costa Adeje. Four years ago it was the turn of Golf del Sur to get the re-branding treatment. Now it seems Tenerife’s marketing departments have been at it again, and this time, it’s El Médano that’s in for the Mad Men treatment.

The Re-Branding of Tenerife

Unlike so many journalists writing about the resorts, Pamela has not only actually been to Tenerife, she lived on the island for 16 years, for the majority of that time in a rural valley immersed in the local culture in a way that few outsiders have been privileged to do and gaining a wealth of knowledge about the island, its people, their customs, fiestas and celebrations that she is now able to share via this site. Fluent in Spanish, she also translated and reported for the various English-language newspapers.

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