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COVID-19 CORONAVIRUS UPDATE

Even with the start of the 'new normality' on 21 June 2020, popular fiestas and most large gatherings and events are still prohibited and social distancing guidelines still in force. Dates listed on this site, therefore, are still subject to cancellation or change and we will update, where we can, when any new information is made available.

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Friday, October 16, 2020

Pinolere Crafts Fair 2020 The Hidden Smile

Pinolere Artisan Fair and Canarian Cheese Fair 2020

As announced in July the Asociación Cultural Pinolere have, this year, fused the 35th Pinolere Crafts Fair with the 10th Canary Islands Cheese Fair to hold a joint event on November 6, 7 and 8, 2020, which will take place both in person as well as online. 

Under the masks there is life and the desire to move forward in a difficult time. This is what the image of this year's poster for the XXXV edition of the Pinolere Crafts Fair aims to reflect, which is not dedicated to any specific island or trade, but rather to the real protagonists; the artisans and cheesemakers with transparent masks to show that there is joy under them.

Under the title 'Pinolere: the hidden smile of crafts and cheese', the exhibition will take place on 6, 7 and 8 November in the ethnographic park with the participation of 180 artisans from all over the Canary Islands, a very high number given the number of applications submitted. And for the first time it will be held together with the X Canary Cheese Fair.

The fair will not be held in the same way as previous years, there will be no shop, activities or workshops but a "showcase" of artisans who will be able to interact with buyers in person and virtually, since one of the novelties of this year is that both modalities are combined.

These details were released by the manager of the Pinolere Cultural Association, Jesús García; the mayor of La Orotava, Francisco Linares; and the island councilor for Employment, Socio-economic Development and Foreign Action of the Cabildo de Tenerife, Carmen Luz Baso. The three agreed that it was the most complex, complicated and difficult edition ”but they valued the commitment to celebrate it to support the artisanal sector, one of the most affected by the economic crisis derived from the COVID-19 pandemic.

“If in normal times it is difficult to make a living from crafts, it is even more so in current times, declared Linares, who described the holding of this event as“ absolute bravery ”. "The easy thing would have been to suspend it," he stressed.

The organization guarantees that it will be a safe and responsible meeting since it has passed "all the filters" and has an anti-contagion plan. Thus, there will be two schedules, from 10:00 to 14:00 and from 15:00 to 19:00, and tickets must be purchased online, choosing the slot in which they will attend to control the capacity.

The event will be held outdoors in a space of 10,000 square meters, with capacity control, safety distance, a single entrance and exit. In addition, a circuit will be established to be able to visit all the artisans' stands, the use of a mask will be mandatory and hydroalcoholic gel will be provided in each space.

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