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Even with the start of the 'new normality' on 21 June 2020, popular fiestas and most large gatherings and events are still prohibited and social distancing guidelines still in force. Dates listed on this site, therefore, are still subject to cancellation or change and we will update, where we can, when any new information is made available.

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Friday, November 20, 2020

Christmas in Santa Cruz starts on the 23rd with ‘Black Week’ and switching on the Christmas lights on Thursday 26th

Lights in the Calle Bethencourt Alfonso, Santa Cruz

More than 250 businesses have, so far, joined the discount campaign, which will begin next Monday and will last until the 30th of this month, with the aim of rescuing the sector from the debacle caused by the COVID pandemic

The commerce sector has all its hopes on the Christmas and Three Kings campaign to recover some of what COVID-19 has taken away from them in this fateful 2020. No revitalization in the streets, with control of capacity and with an island still on red alert due to the spread of the pandemic, the celebration of Black Week, a week of discounts in the, for now, 250 businesses that have signed up for it in Santa Cruz, shows the desire of businesses to start the Christmas campaign in style.

This initiative was presented at the Santa Cruz Town Hall, on Tuesday, which will take place from 23 to 30 this month. The Consistory, in addition to providing support in marketing this week of discounts, will coincide the lighting of Christmas lights with the final part of the week, on Thursday 26th. The mayor of Santa Cruz, José Manuel Bermúdez, explained that “we are aware of the difficulties that the commercial sector is going through, hence we are promoting a campaign that goes beyond a day or a weekend and stressed that it is the fourth edition of an initiative that coincides with the celebration of Black Friday worldwide.

Councilor for Fiestas, Alfonso Cabello, stressed that “Black Week Santa Cruz is the starting signal for the Christmas campaign, one of the most important dates for the commercial sector" and added that, "according to a recent study by Deloitte, the accessories and gifts sector invoices between November and January between 50% and 60% of all annual sales, so it is the most important campaign of the year”. He also recalled that the commercial sector employs almost 22,000 people.

La Navidad en Santa Cruz arranca el día 23 con la ‘Black Week’ y el encendido de luces el 26

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