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Sunday, February 28, 2021

Tenerife, placed eighth in the ranking 'the best of the best' destinations in Europe by the United States and Canadian markets

Councillor for Territorial Planning, Historical Heritage and Tourism of the Cabildo, José Gregorio Martín Plata, has pointed out that Tenerife has been placed eighth in the ranking 'the best of the best' destinations in Europe, by popular vote in the North American market by travel portal TripAdvisor, which places the destination after London, Rome, Paris, Crete, Barcelona, ​​Istanbul and Florence; and before Lisbon and Edinburgh. 

The councillor attributes this to the success of an advertising campaign on the portal aimed at making the island known in the United States and Canada markets. "We are pleasantly surprised with the result of the promotional campaigns, which we had to postpone due to COVID and which, finally, we launched in the last month of 2020", explained the councillor.

In 2020, a total of 6,172 tourists from the US stayed in Tenerife; most between January and February, before the pandemic. The previous trend had been upward; in 2019 a total of 26,441 (16.5% more than in 2018), while a year earlier there had already been an increase of 7.5% over 2017; the total number of guests from the United States that year was 22,692.