Tuesday, June 08, 2021

The pandemic contributes to a trend towards authentic and sustainable holidays

Teide National Park

That ours is a society committed to the environment has been made clear. So much so that, during the months of lockdown, citizens have actively participated in caring for the planet, by incorporating new sustainable behaviours into their lives.

In fact, almost 20% of Spaniards have adopted new habits during confinement to protect the environment, such as including new waste in their habit of recycling, reusing objects rather than discarding them or avoiding the consumption of plastic bags, according to data from the recent study "Sustainability, environmental commitment and recycling after COVID-19".

There are those who are looking for conventional tourist destinations and those who are looking for alternative ones, those who want to disconnect in a spiritual way or those who want to share directly with the local culture of the place that hosts them, In short, there are many ways of doing tourism, and above all responsible tourism and the market offers a wide range of possibilities.

But to consider that a trip is responsible, we must not only think that it is reduced to an adequate environmental practice, but that it must contemplate all the good personal relationships that this implies, such as cultural and social respect for the host populations and societies. It goes beyond a mode or form of travel, it must be an attitude.

People who travel today are more socially and environmentally conscious than ever, looking for places where they are safe and know that they are causing the least impact on the planet's resources.

The tourism sector in Spain has enjoyed sustained growth over the last decades, expanding the variety of its offer: coastal, mountain, rural tourism, etc. Public entities and private companies now seek to differentiate themselves and offer a unique and sustainable experience to their visitors. Smart cities are no longer limited to just large cities or pilot projects, but are expanding rapidly throughout the entire geography.

The growth potential is undeniable, a transition is currently being experienced towards a new era in which the physical world is connected to the digital world. The vision of a smart world, with connected cities, allows us to imagine a more efficient, liveable, safe and resilient world. The benefits that technology provides to cities are: it provides security, increases the efficiency of public management and promotes transparency in the face of government decisions, among other advantages.

Once we transform our tourism model of sun and beach towards other attributes such as sustainability, respect for the environment, the conservation of historical artistic heritage and the management of smart cities; We will be able to maintain or even raise the capacity to attract international tourism to other profiles of visitors with a higher purchasing power who seek to live quality experiences beyond the overcrowding.

More and more initiatives, companies and places are betting on preserving the flora and fauna of vacation spots as much as possible. Projects that are committed to intelligent and minimally invasive tourism that allows us to continue enjoying authentic natural jewels without damaging or transforming them. The fight against plastic, cleaning the oceans or the inclusion of all economic sectors are some of the keys to a trend that is here to stay.

In parallel there is human sustainability, that which struggles to maintain and conserve the morphology of towns and cities so that they continue to be unique, differentiated spaces and above all places of meeting and coexistence of cultures, so that they do not become theme parks for the mass tourism. In short, we are convinced that this model is here to stay and that it has a clear objective.

Pueblos y rincones para disfrutar de unas vacaciones, auténticas y sostenibles