Wednesday, July 13, 2022

Eight out of ten Canarian wines offered in restaurants in Tenerife are from the Island

Tenerife wines reinforce their presence on the menus of the island's restaurants

Tenerife wines penetrate, with increasing force, in the menus of the island's restaurants, proof of this is the recent survey carried out by the Cabildo, through the Tenerife Rural Foundation, which shows that 8 of each 10 Canarian wines offered are from Tenerife.

The island councillor for Agriculture, Livestock and Fisheries, Javier Parrilla, explains that this is an initial sampling to determine the presence of Tenerife wines on the island's restaurant menus. “I believe that these types of diagnoses are fundamental, not only to know the current scenario, but also to know where and how to act,” he maintains.

The island manager assures that this survey is part of the strategy for promoting Tenerife wines that the Island Corporation has been developing in recent years. The objective, he adds, is "to publicize wine and wine tourism offer that the island offers and facilitate its access and sale in restaurants and wine bars throughout Spain."

The survey shows that, within Canarian wines, those from Tenerife are, without a doubt, the first option to compose the menus of the establishments on the island (80% of the total) and also account for a third (32 %) of all Spanish wines.

“I will never get tired of repeating that the quality of Tenerife wines is extraordinary, those who try them want to continue knowing and consuming them, that is why we must continue working on their promotion and visibility, especially in the national market”, Parrilla insists.

Methodology and main results

Following the criteria of territorial distribution of the Cabildo Commerce website, with respect to hotel and restaurant establishments, three large geographical areas were differentiated: metropolitan area (Santa Cruz de Tenerife and La Laguna), northern area (Puerto de la Cruz and La Orotava) and the southern area (Arona and Adeje).

From here, the 25 best positioned restaurants in each geographical area were selected based on the recommendations of Google and Tripadvisor; and the wines were classified according to their category: red, white, rosé, sweet, sparkling and other elaborations.

With regard to red wines, those from Tenerife account for 90% and close to 25% within the Spanish. In the case of whites, their weight in the national group increases to 35%, although their presence in the group of Canarian wines decreases to 70%.

Rosé wines are more important in the northern area, where they account for 41% of Spanish wines and 88% of Canarian wines; while sparkling wines account for almost 20% of Spanish and 73% of Canarian; and sweet wines 44.89% of the national ones and 70.96% of the regional ones.

Promotion Wines of Tenerife

The head of the primary sector highlights the different actions launched by the Island Corporation in the last year to promote the island's wines, such as the presence of the six appellations of origin that operate on the island at fairs and meetings gastronomic restaurants of national and international rank (Madrid Fusión, Salón Gourmets or Fenavin).

In this regard, the Minister highlights the Wine Tunnel, in Madrid Fusión, which, with 1,350 visits, was one of the busiest spaces at the gastronomic congress.

In mid-April, the Cabildo launched a campaign to promote the island's wines in the two Lavinia stores in Madrid, with an influx of more than 6,000 visitors, more than 500 bottles sold and an estimated reach over 300,000 people.

The wines from a total of 11 wineries on the island exhibited their gastronomic potential in the Lavinia Ortega y Gasset stores (the largest wine cellar in continental Europe) and Lavinia Moraleja Green, as well as in the Lavinia virtual store.

Lastly, Javier Parrilla recalls that they will allocate 50,000 euros to control harvest traceability of the island's quality wines, a function carried out by the Management Bodies of the Designations of Origin of Wines.