Hola From Tenerife

Subscribe to our free newsletter to get an (ir)regular ray of Tenerife sunshine in your inbox. Just enter your email address below.

Delivered by FeedBurner

Close

COVID-19 CORONAVIRUS PANDEMIC

Festivals in Tenerife and other large gatherings are still not able to be held with social distancing and other restrictions still in force. Events listed here, therefore, are subject to cancellation or change without notice. Such circumstances are beyond our control.

Please like and follow our facebook page for more updates >>

Tuesday, October 10, 2006

Happy 40th Birthday Playa de las Américas

Playa de las Américas aerial view

For some, Playa de las Américas, is the concrete carbuncle stuck on the bottom of Tenerife. For others, it's just a good place to have a holiday with sun, sand, sea and everything else beginning with an "S". It's got sophisticated with 5 Star hotels and a golf course and, should mature now that the resort is celebrating its 40th Birthday.

Diario de Avisos tell us that the urbanization of Playa de las Américas was born in 1966, fruit of a partnership between the late Rafael Puig, his son Santiago and, Antonio Domínguez. In 1965, Luis Díaz de Losada, on Domínguez' orders, got in touch with Rafael Puig, a Catalán industrialist, with the object of seeking financing for the creation of a tourist center on land that Domínguez owned.

At first, recalled Santiago Puig, in an interview in 1986, "it seemed like a crazy idea". Only 20 years before, Playa de las Américas was virgin territory, without beaches, nor banana plantations, nor palms. Roads, water and electricity were nonexistent.

Why did they decide to go ahead and invest, despite this? The very same reason that the resort keeps on attracting holidaymakers - the marvelous climate. So, on June 21st, 1966, Playa de las Américas S.A. (S.A. is like Inc. or Ltd.) was formed.

The article also explains how the area, initially planned to cover 5,000,000 square meters, with a capacity for 50,000 hotel beds, was developed in stages.

The first and second phases, in the municipality of Adeje, started from where the hotel Gran Tinerfe is today and ran to the Barranco de Troya in the center of the resort. The third phase, in Arona, ran from Las Veronicas to the Hotel Europe, then on to Los Cristianos and was, finally, to extend from the motorway to Chayofa.

Plans were passed in 1971, but later 1,000,000 square meters were declassified. The idea was to build a Garden City in that last area, which, says Santiago Puig, "is an ideal area for it and very necessary in the present day."

In 1966 Adeje's annual budget was just 500,000 pesetas (3,000 Euros / £2,000 roughly), while the budget in Arona was 1,500,000 pesetas. Forty years later, thanks to tourism, the combined annual budget of these two councils is estimated to be around 24,000 million pesetas (144,000,000 euros / £96,000,000).

Image: Wouter Hagens [CC BY-SA 4.0], via Wikimedia Commons

No comments:

Secret Tenerife Needs Your Support: We don't get paid for our work, which takes many hours of research, translation, etc. Therefore, if you can and find this site interesting or useful, please consider making a donation.

Tenerife Topics

Adeje Almond Flower Route April in Tenerife Arafo Arico Arona Ash Wednesday Auditorio de Tenerife August in Tenerife Brexit Buenavista del Norte Burial of the Sardine Canarian Cuisine Canaries Day Candelaria Candelmas Carnaval de Día Carnaval de Verano Carnival 1987 Carnival 1988 Carnival 1989 Carnival 1990 Carnival 1991 Carnival 1992 Carnival 1993 Carnival 1994 Carnival 1995 Carnival 1996 Carnival 1997 Carnival 1998 Carnival 1999 Carnival 2000 Carnival 2001 Carnival 2002 Carnival 2003 Carnival 2004 Carnival 2005 Carnival 2006 Carnival 2007 Carnival 2008 Carnival 2009 Carnival 2010 Carnival 2011 Carnival 2012 Carnival 2013 Carnival 2014 Carnival 2015 Carnival 2016 Carnival 2017 Carnival 2018 Carnival 2019 Carnival 2020 Carnival 2021 Carnival 2022 Carnival Foods Carnival History Carnival Main Parade Carnival Queen Santa Cruz Carnival Queens 2001-2020 Carnivals of the World Children's Carnaval Parade Chinyero Christmas in Tenerife Christopher Columbus Comparsas Corazones de Tejina Corpus Christi COVID-19 Craft Fairs Daytime Carnival December in Tenerife Día de la Cruz Día de San José Easter in Tenerife El Gordo Christmas Lottery El Rosario El Sauzal El Tanque Epidemics in Tenerife Farmers Markets Fasnia February in Tenerife Fiestas de San Juan Fiestas El Palmar Flavours of Christmas Garachico Granadilla de Abona Guía de Isora Güímar History of Tenerife Icod de los Vinos Innocent Saints January in Tenerife Jardín Botánico July in Tenerife June in Tenerife Junior Carnival Queen La Gomera La Guancha La Matanza de Acentejo La Orotava La Palma Eruption La Siervita La Victoria de Acentejo Las Burras de Güímar Las Celias de Tenerife Los Cristianos Los Cristianos Carnival Los Gigantes Los Gigantes Carnival Los Indianos Los Realejos Los Reyes Los Silos March in Tenerife Masca Mascarita Ponte Tacón May in Tenerife Monuments and Sculptures in Santa Cruz Municipal Holidays Municipalities Fiestas Nelson's Attack on Santa Cruz 25 Jul 1797 New Year in Tenerife Nochebuena November in Tenerife October in Tenerife Opening Parade Parade of Vintage Cars Public Holidays Puerto de la Cruz Puerto de la Cruz Carnival Rally Calendar Recipes for All Saints Day Rhythm and Harmony Comparsas Romería de San Roque Romerías San Andrés San Antonio Abad San Cristóbal de La Laguna San Juan de la Rambla San Miguel de Abona San Sebastián Santa Cruz de Tenerife Santa Cruz de Tenerife Carnival Santa Cruz de Tenerife Carnival Themes Santa Úrsula Santiago del Teide Senior Carnival Queen September in Tenerife Shrove Tuesday Simón Bolívar Summer Carnival Tacoronte Tegueste Tenerife Carnival Dates Tenerife Disaster Tenerife Fire Tenerife Month by Month Tenerife Museums Tenerife Rally Tenerife Walking Festival Tenerife Weather Tenerife Wines Teno Rural Park This Is Tenerife (TIT) Town Halls in Tenerife Traditional Fiestas Tropical Storm Delta Vilaflor de Chasna